verbal croquis

I’ve opened an etsy shop!

Posted in DE stuff by verbalcroquis on February 1, 2010

And you should check it out. And buy stuff. And mark stuff as your favorite because you love it, right?

I just started making stuff and thought, hey, I should sell some of this stuff. I had no luck with buyers so what the heck, eh? Here goes nothing! (click to view larger)

fan me on facebook

Posted in DE stuff by verbalcroquis on December 9, 2009

Are you on Facebook? Do you want to see updates and photos of Zoe Hong’s latest projects? Become a fan!

i’m in Z!NK!

Posted in DE stuff,fashionistas by verbalcroquis on September 4, 2009

Remember that belt I made?


It was featured in Zink magazine! This is my first editorial under my own label! How rad is it that it’s in a magazine I love so much? And I think the whole spread is fantastic. I’m proud to be part of it.



Much thanks to the amazing stylist Opé for contacting me, and to the husband for supporting me in my no-plan plan.

P.S. Dear Danielle, I told you I would blog when I had something to say. Heh. Love, Zoe.

the new plan

Posted in DE stuff,home life,the day job by verbalcroquis on February 11, 2009

is there is no plan.  

My entire career has been a result of planning. Methodical, like a template chess game shown online to teach new gamers. Sure, I could blame things partly on the economy, but mostly, I blame my erroneous planning. Not that planning is bad, but now is a good time to shake things up some.

I got laid off from my day job. I worked in an unessentials field, money dried up, our projects dried up, so now the two owners are on their own, trying to ride out the recession. There were some tears involved–I really like them.

So I, for the first time in a long long time, have only 1 job. Sorta. If being a 1 man show could be considered 1 job. And I’m really happy. Grateful. I don’t have any debt and I don’t have kids to feed.  I’m looking for work–the one I want the most is a technical illustration teaching job. *crosses fingers* I’m socializing. I’m relaxing.

Best of all, I’m making stuff. I’m drawing stuff and I’m liking the stuff I’m drawing. I went to a clothing exchange last month I’m doing little sewing experiments while I fix things. I’m slowly making things for a collection to show in the nearish future. My no-plan plan does not mean I’m shuttering my business, just approaching it differently. Now is the only time I can indulge in so much freedom, when I have no employees.

Blogging may or may not resume. Like I said, there is no plan. Just trying to go day by day making as many cool things as possible.

How are you?

“you’ll thank me in the morning”

Posted in DE stuff by verbalcroquis on August 27, 2008

This is what my husband says every time he tries to persuade me to do something I don’t want to do.

He won’t let me give up.

Someday, not in the morning, but someday, I’ll thank him, but right now, I just want to throttle him.

I swear my brain is like the watched pot that never boils. I can beat my brains out over something and then I’ll come up with a solution or a good/better idea as I’m oh, playing Sudoku on BART or checking expiration dates on milk at the store or squishing my feet into my shoes instead of untying and relacing them or using a shoe horn/tree/? thingie.  Where was I? Oh yes. New game plan.  Wish me luck!

random notes

Posted in DE stuff,personal by verbalcroquis on July 15, 2008

–What am I doing now? Trying to sell my current collection.  Designing my next collection.  Making a list of all the mistakes I made my first season.  Cursing 20/20 hindsight. Trying to not let my self-flagellation get too severe.

One of friends once said, “Wouldn’t it be nice if we believed the things our friends said to us?”  You know, when they tell you you’re awesome, that everything will work out, you look like you lost weight, it’s really not that big of a deal.

On the other hand, the husband once told me about this essay he read once, about depression actually being psychologically realistic, while optimism was the true mental delusion.

–I’ve received a little bit of positive response from my collection. It’s encouraging, as the response is mainly from people whose opinions I respect.  I tend to need an ego boost when starting a new collection.

–Trying to socialize a little, take a little breather.  Went to a wedding last Saturday, going camping for 1 night this weekend.

–On a personal note, my father found some long lost relatives in Korea.  They are my mom’s side of the family; my father had lost contact with them when my mother passed away. I haven’t seen them since I left Korea 24 years ago.  I’m going to Korea to see them! I don’t know when, but hopefully before my grandmother passes away (she’s in her 80s).  Yeehaw!  The first time I called my aunt, she freaked out because apparently my phone voice is just like my mom’s.

–Want some instant gratification? Grow a mint plant! My boss gave a cutting of wild mint and it took a little bit to take root and now it grows and grows so fast and it smells amazing.  I also got a chocolate mint cutting from a friend and she’s been growing pretty fast too.  You can really smell the chocolate with the mint.  I just set them by a north-facing window and water them once a week.  It’s really rewarding to see new sprouts and it’s fun that they grow so fast, since building a collection is such a slow process. (I also have a teeny weeny grafted cactus that grows very slowly but that’s good because she’s cute small.)

Not to say I’m giving up fashion to be a botanist or a gardener anytime soon.  Apparently I was born with fashion in my blood.  My aunt has had the same clothing store for 30 years, and when I was a tot in Korea, I’d go visit her store and pretend I was a customer, picking out stuff and asking her how much it was and then I’d pretend I was a stylist, telling the actual customers that something wouldn’t look good on them.  (I left Korea when I was 4, so I don’t think I really offended anyone…)

How are you?

website updated

Posted in DE stuff by verbalcroquis on June 10, 2008

Dear VC readers,

I really appreciate all the feedback you’ve given regarding my website.  First of all, Genius Code Guy moved the images to a different server so they should be loading faster now.  Secondly, many of you thought it would be a good idea to show some close-ups to see more detail, so I’ve added those as well, wherever appropriate.  A couple of y’all thought I should put up something better than “coming soon” under my “stockists” page so I changed that as well.

Thank you!

website done!

Posted in DE stuff,events by verbalcroquis on June 3, 2008

***UPDATE***  I forwarded Genius Code Guy the comments you fabulously helpful readers left and he fixed something and now the website should load faster.  Thanks for your comments and I will be posting a real reply soon!

Um, almost.  There’s a little bit of tweaking left, but…

TA DA! Click here to visit! (insert cowbells, wolfwhistles, catcalling, screaming, etc.)

Tell me what you think!  I’d love to get some feedback from you guys on:

1.  Techy stuff like, the text is too dark, or there are funky characters (sometimes my umlauts read funny), or the pages take too damn long to load, etc.  If you’re having problems, can you also tell me what browser you’re using? (Internet Explorer on a PC, Safari on a Mac, etc.)

*note to self: stop saying “etc”.  you’re starting to sound like the king in The King and I.

2.  More importantly, tell me what you think of the designs!

*note to readers: this low-grade stomachache I’ve been having for the past few days may or may not be tied to publishing the website, but just in case it is, please be kind.  I mean, don’t lie, be honest, but instead of telling me that my butt looks huge in these jeans, could you just tell me I’ve looked better in different pants?

So, yeah, take a look around and spread the news! And the love! And now I need to go get some sleep! zzzzzzzzzzzzzzz……

the cost of clothes

Posted in DE stuff by verbalcroquis on June 2, 2008

One of my least favorite industry-related things to do is run up cost sheets, but it’s not because I hate math.  I actually love math.  I took an extra math class in college for kicks.  I hate cost sheets because of the inaccuracy of the math.    It’s all “so if freight for 75 yards from New Jersey to Los Angeles is $X, and let’s project (! that word! ick!) that we’ll need 500 yards more, with the volume discount, and shipping ground instead of splitting 20 yards 2-day and the balance ground, then freight should be approximately… um… what?” and “if it’ll cost $X to grade this pattern, then how much should I charge per garment if I don’t know how many units I’m going to sell yet?”  Yeah. So. Much. Fun.

Calculus was hard enough with 2 variables, but basic algebra with 150 variables is just crazy-making.

In order for a dress to get from random idea to you as a finished garment you want, you have to pay a lot of people.  You pay:

    • the guy who designs the dress
    • the guy who helps the guy design the dress
    • the guy who specs out the dress
    • the guy who orders all the inputs for the dress, tracks all the vendors down, make sure things are delivered on time
    • the guy who sells you the inputs
    • the guy who inspects the inputs and makes sure they’re what you ordered
    • the guy who drapes the dress and/or drafts the pattern
    • the guy who cuts the sample
    • the guy who sews the sample
    • the fit model
    • the guy who fixes the spec
    • the guy who fixes the sample
    • the guy who cuts a new sample
    • the guy who sews the new sample
    • the guy who makes the linesheet
    • all the guys who make the lookbook
    • all the guys who put together the runway show, tradeshow booth, sales pitch, etc.
    • all the guys who follow up with stores to get the sale

      Now if you’re lucky and get some sales, you have the privilege to pay:

        • the guy who puts together the cut tickets
        • the guy who alters the pattern to make it “production friendly”
        • the guy who runs around to get the inputs for the production
        • the guy who inspects your inputs
        • the guy who grades your patterns to make all the sizes
        • all the guys who make size run samples to make sure your size 14 works as well as the size 0
        • the guy who makes the marker according to the cut tickets
        • the guy who lays out your fabric
        • the guy who cuts out the pattern pieces
        • all the guys who sew the garments together
        • all the guys who iron the dresses and package them
        • the guy who packs up the shipments and sends them off
        • the guy who follows up with stores
        • the guy who has the happy, happy task of collecting money from the stores
        • the guy who figures out what sold and what didn’t so they can use that information to design better things next time

          Then, in order to take the garment and take it to the consumer, you pay:

            • all the guys in PR
            • all the guys in advertising
            • all the guys in the store that unpack the boxes and hang them on the racks
            • all the guys who hunt down a different size and bring it to the dressing room
            • all the guys who work for the store, from the CEO to the janitor to the guy who designs the cute little bags people take their purchases home in

              And then you pay:

                • all the guys who pays all the other guys on these lists so they’ll want to do it for you again next season

                  Now think about all those guys the next time you pick up a price tag.  Or if you prefer, you can think about me in my office, beating my brains out, making a list of all these guys.

                  a teaser…

                  Posted in DE stuff by verbalcroquis on May 22, 2008

                  Zoë Hong Holiday 08

                  Site is still under construction, but here’s a little preview.

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