verbal croquis

winter on the runway

Posted in events by verbalcroquis on December 9, 2009

Zoe Hong will be one of 10 designers showcasing at Aspiring Couture’s Winter on the Runway event this Saturday, December 12th, at 3pm. I will be sending my dresses down the runway and displaying my new line of corselet belts after the show. There will be lots of great things for sale, other than my own things, of course, plus drinks and edibles. Check out Aspiring Couture’s website and blog to get more info and buy tickets. Hope to see you there!

website done!

Posted in DE stuff,events by verbalcroquis on June 3, 2008

***UPDATE***  I forwarded Genius Code Guy the comments you fabulously helpful readers left and he fixed something and now the website should load faster.  Thanks for your comments and I will be posting a real reply soon!

Um, almost.  There’s a little bit of tweaking left, but…

TA DA! Click here to visit! (insert cowbells, wolfwhistles, catcalling, screaming, etc.)

Tell me what you think!  I’d love to get some feedback from you guys on:

1.  Techy stuff like, the text is too dark, or there are funky characters (sometimes my umlauts read funny), or the pages take too damn long to load, etc.  If you’re having problems, can you also tell me what browser you’re using? (Internet Explorer on a PC, Safari on a Mac, etc.)

*note to self: stop saying “etc”.  you’re starting to sound like the king in The King and I.

2.  More importantly, tell me what you think of the designs!

*note to readers: this low-grade stomachache I’ve been having for the past few days may or may not be tied to publishing the website, but just in case it is, please be kind.  I mean, don’t lie, be honest, but instead of telling me that my butt looks huge in these jeans, could you just tell me I’ve looked better in different pants?

So, yeah, take a look around and spread the news! And the love! And now I need to go get some sleep! zzzzzzzzzzzzzzz……


Posted in events by verbalcroquis on May 7, 2007

R.I.P. Isabella Blow.  Her style, and the way she so owned it, was so fierce.

l.a. log

Posted in DE stuff,events by verbalcroquis on April 24, 2007

funny LA chicken sign

Photo by Jeanne, on our way to visit the Evans Group facilities on Wednesday. Dude. Crispy Chickenjoy and Juicy Yumburger. heeheeheeheeheehee~

Friday 4/13
You’re motorin’! What’s your price for flight?

Apparently approximately $3.50/gal for gas, which was split between me, the husband and Jeanne. Friday was spent driving. A lot. I hear rumors that there are people who manage to live in L.A. without a car, but I also hear rumors that creams will get rid of cellulite.

Saturday 4/14
Relaxing, and The Most Delicious Pho Ever ™ at Noodle World. Start to feel allergies attacking my nose. I always feel my sexiest when my nose is running, don’t you?

Sunday 4/15
I wake up feeling distinctly not happy. I’m sick. I’m cold, I’m hot, my muscles feel weird and sometimes I think I have no bones. Reluctantly cancel plans to hang with my brother and cousin. Flaking on people makes me cranky. Being sick makes me cranky.

Monday 4/16
First day of the textile show. Still feeling sick, so unable to attend. Worry about whether I’ll be able to do everything on Tuesday. Double up on meds. Regretfully was unable to meet the FI peeps for drinks. A VC reader tried to go to the Golden Gopher but the door was locked. Anyone know what happened?

Tuesday 4/17
Finally feeling good enough to go downtown to walk the textile show. I go upstairs to 13th floor, start walking around. Wonder why it’s so quiet. Walk around some more. Wonder where everyone is, wonder why there’s not more vendors. The last of these I’d attended, I was working in L.A. in 2004. I was working in the Cooper Building, which is kitty-corner from the CalMart. Because the show back then was so crowded and so vast, my boss and I would need to go back to the office every once in a while to get our bearings again. We would hop floors, and the halls were packed with people, a dull roar filling the spaces.

This year, the entirety of the show took up only the A and B buildings of only one floor of the CalMart. (The CalMart is divided into A, B, and C buildings. Maybe I should start calling it the CMC–California Market Center, which is the new official name.) Only saw one leather guy. Ran into John at Solstiss, and he remembered my denim ball skirt from my junior year, six years ago! Surprising, since we barely knew each other when I was at school.

The show was disorganized and confusing. There were no maps except for one in each of the elevator lobbies. The booklet that listed the vendors was full of typos and wrong information. I don’t feel like I got much out of the show, but feel free to share your thoughts with me.

The husband and I went to the FCC hosted cocktail hour to meet the lovely hostess, Katie, Jacqueline, who graduated two years behind me at Otis, Katie’s husband, and some other lovely people. They had a chocolate fountain! And fixings for s’mores! Elegant but still down to earth and fun, which is Katie in a nutshell. The spread was lovely, and I would have indulged if I wasn’t heading off to dinner right after.

Wrapped up the day with a lovely dinner and a trip to Pinkberry with my family. Pinkberry is the new frozen yogurt franchise that has bombarded SoCal. The husband is now in love with Pinkberry and has been praying for a NorCal location ever since. Told my dad and aunt that I was starting my own business. As all the adult members of my extended family are business owners, the news was met with unsurprised nods, which is pretty much what I was expecting. Heh.

Wednesday 4/18
Random police barricades all over downtown L.A. threatened a late arrival to Jeanne’s and my appointment with Jennifer Evans, but we arrived in the knick of time. (I hate being late. It bothers me a lot. I hate waiting for late people, and I hate being late.) Just for clarification, no, Jeanne and I aren’t going into business together or anything, we just thought it would be convenient for everyone if we went together.

The Evans Group facilities are small, but well organized, well-lit, and clean. Yes, cluttered, but clean! I know, I’m amazed too. I don’t think I’ve ever seen a sewing/cutting factory that was as clean.  Jennifer gave us a tour, showed us some pieces her team was sewing up to show us their skill level. I was thrilled to see some impeccably sewn chiffon pieces, among others. I’m pretty sure I will be working with them on some level when the time comes. But once again, I’m not comfortable giving a solid recommendation until I’ve actually worked with them. Jennifer politely argued my last piece on them, saying that yes, they are capable of a wide varieties of specialties, and she showed me samples as some strong arguments. Come to think of it, I have a hard time imagining Jennifer being rude to anyone.

The husband demanded a stop to Pinkberry before hopping on the freeway. Happily there was no traffic on the way home, so we made it in good time.

So, I’m home now. I rested up, worked a lot to catch up on some stuff, battled a sticky space bar (among other keys, so I had to get a new keyboard), caught up with the 596 blog posts banked in my bloglines, returned a couple dozen emails, etc. Before I left for L.A., I ordered the business plan template from the Toronto Fashion Incubator, based on recommendations I received. I’m going over it now, and I’ll post my opinions on it later on. Here’s what Kathleen had to say on the matter.

in 16 minutes…

Posted in DE stuff,events by verbalcroquis on April 13, 2007

…I, with the husband and Jeanne of the 615 Project, will be taking off for L.A.  It is the Very First Official Zoë Hong Company Business Trip.

I overpacked, as usual, so I had to take the dead bodies out of the trunk.

I’ll be back Wednesday night, and will hopefully post about my adventures as soon as possible.   Happy Friday the 13th and have a good weekend!

L.A. stuff

Posted in DE stuff,events by verbalcroquis on April 11, 2007

I’m a stupid, frazzled mess right now, prepping for L.A. Returning phone calls and emails, packing, researching fabrics, wondering how all of a sudden I have almost 30,000 views on my Iqons page (gotta be a bug–no way am I more popular than Susie Bubble), networking, attending a lecture on production, thinking “I need to blog this thingie and that thingie”.

First up, Monday evening. For those of you in L.A. or heading to L.A. next week for the textile show, there will be cocktail hour at the CalMart on Monday, April 16. It starts at 5pm, and a bunch of Fashion Incubator peeps, including yours truly, will meet up in front of the bookstore in the beginning.


Karen left this comment:

Just heard yesterday that they may not be having a cocktail reception like they used to at the fabric show on Mondays. Karen Mamont used to run the show there and it was always fun, but she has now moved on to something else. So…there is a real kitschy bar called the Golden Gopher (; that is not far from the Mart (about 3 blocks). I’m going to post about this on FI/Connections. Still going to meet in front of the book store at 5, and then will start walking over to the GG at 5:15.

Next up, the Fashion Consulting Co-Op, run by a regular VC reader/fellow Otis alum/new friend, a full service consulting company for the apparel industry, is hosting wine and desserts.

  • Tuesday, April 17th, 5-6:30pm
  • the FBI Resource Center in the New Mart (across the street from the CalMart) address: 127 E. 9th St. Suite 212 Los Angeles, CA 90015
  • RSVP to fashionconsultingcoop at gmail dot com or 213-747-5248
  • sponsored by the FBI (Fashion Business Inc.) and the Little Penguin

I’m really excited about both events and I hope to see/meet some of you there! (*looks straight at SRR*)

project runway

Posted in events by verbalcroquis on March 26, 2007

Hello darling VC readers,

Thank you so much for thinking of me, but no, I do not have any interest in being on Project Runway. First of all, the idea of me being on television horrifies me. Secondly, the idea of me being on television without eyebrows terrifies me. Third, to me personally, the cons outweigh the pros on being a PR alum.

That said, I don’t see why you shouldn’t audition if you want. I like watching the show–super fun. If you are interested, check out for more details. Casting starts in LA this coming weekend.

bacardi competition

Posted in events by verbalcroquis on January 8, 2007

Did everyone who emailed me get an email back with the information?  I sent out a slew of emails but no one emailed me back saying they got it or not.  Let me know if you didn’t receive an email from me about the competition.

Thanks and good luck!

express your style design competition

Posted in events by verbalcroquis on December 19, 2006

Bacardi and Fashion Week Daily have teamed up together to sponsor a design competition for all fashion designers over the age of 25.

Check out the info here.

Basic info:

The contest calls for entrants, aged 25 and over, to send sketches of fashions for men or women, in yellow tones, of course, that convey the excitement and intensity of a fabulous night out on the town. A description of the creative concept, in 500 words or less, must accompany the design, including the types of fabrics required. Contestants can enter as many times as they wish, but each entry must be different. Sketches may be sent either by mail or via email as a jpeg attachment sized between 600×900 and 1200×1800 pixels. All entries must be received by 11:59 EST on January 27, 2007.

Five finalists will be chosen by a panel of four illustrious judges, which will include top fashion designers, fashion editors and/or industry leaders and influencers. The winners will be flown to New York for the live “Cut and Sew” component of the contest where they will bring their sketches to life and present them to the judges. One grand prize winner will receive $5000 in cash, a two-week internship with a fashion designer or fashion magazine and the opportunity for their design to be featured in BACARDI LIMON’s advertorial, scheduled to run in the prestigious Daily Mini. The winner will also receive a portfolio review and interview with 24Seven, one of the nation’s largest fashion resources.

Leslie Snyder, who is in charge of PR for this competition sent me an email with more information, so if you’re interested in entering, email me at verbalcroquis at gmail dot com and I’ll forward you her email.

(FYI, I will not be entering. I’m currently overwhelmed with other concerns.)

the shows

Posted in events,opinions,the day job by verbalcroquis on August 31, 2006

Anyone who’s worked in the industry in the States for at least a year knows how Vegas can be in late August. It’s that wonderful time of year when Project, Magic, the Exclusive, the Accessories Show, Pool, and ASAP all collide. It’s like turning the hose onto an anthill–thousands of fashionistas and wannabes scurrying this way and that, knocked about by an inescapable, mysterious force, silently screaming “save me! save me! please! oh for the love of McQueen, save me!”

Or that could just be me.

Make no mistake–I am about the most unfashionable designer ever. If I’m clean, professionally attired and armed with symmetrical eyebrows, I’m done. Being swallowed up and elbowed by wave after wave of pretty young things dressed to the hilt, armed with The It Accessories (multiple show badges and free Project bags) is not my idea of a good time.

That said, I had a great time in Vegas this time around. I wasn’t required to work the booth, so that in and of itself was fabulous. I got a great room. Some of my closest L.A. girlfriends were also there so we got to walk the shows together, in between unhurried meals and lots of laughing. Talking shop with two of my most amazing colleagues and fellow Otis veterans really got my juices going.* Nothing else gives me quite the same zing.

So my mission was to walk Project, Magic, and the Exclusive, to see where we need to be next season, because it’s about time we moved. I took a lot of mental notes, had a chance to sit down with my VP and mull over some things. We walked the shows separately, but ended up having similar ideas on how to proceed. My sales guys are going to have a collective heart attack, because as a rule, they hate change. Whatever, boys! It’s not up to you! If you lazy asses did your jobs, we wouldn’t have to force such drastic measures on you! (Um, I don’t particularly love our sales guys.)

But enough about work. I don’t like to delve into too much work details.

Project was fascinating. Super busy. The foot traffic just absolute madness. The utter atrocities that sell just shocks me. I’m telling you, ugly crap sells. It’s all about marketing and who you know and it makes me sick to my stomach. (It also makes me kinda hopeful that even my crap may sell.)  It appeared to me that Project is for not-quite-established companies. It’s pretty inexpensive. (I think about $4500 compared to Magic’s $20,000 for the same amount of space.) You don’t need to decorate your booth with much. Just a couple of mannequins and racks of clothes. There were obviously a lot of more established labels there too, and they lined the “red carpet” with their big jazzed up booths. The outer edges were very quiet. My opinion is that it’s a good show for people who rely mainly on random foot traffic for sales, as opposed to appointments like the bigger dogs.

Magic was also fascinating, but in different ways. If you ever questioned how big and at the same time how small this industry is, just walk around Magic. Something weird happened to me at Magic. I became uncontrollabe cattiness personified, constantly whispering snide commentary to my friends. I felt like a sarcastic jerk robot in some nightmarish real-life version of the worst episode of MST3K ever, in which case, I guess K does stand for Karl.  It was not pretty.

All the booths at Magic are decorated.  Perry Ellis had its newest comic book style ad campaign blown up to 20′ tall.  Levi’s had a staircase going up to a second floor.  Others had fake plants and faker leather couches.  They built small worlds in their booths, some bigger than the zoloft.**  Magic is more organized in terms of grouping markets (designer mens, juniors, eveningwear, etc.), but it’s still very easy to get lost.  At one point, I said, “Man, everyone is just doing the same thing!  Wait, I’ve been here already.  No, really, I think everyone is just doing the same thing.  Ah!  I can’t tell anymore!”

The West Coast Exclusive, compared to the other two, was like stepping into a mausoleum.  Quiet.  I’d write “zen” if it wasn’t for the unsavory aroma of desperation and day-old hot dogs in the air.   Definitely a place people mostly went to if they were pointedly seeking out a particular label.  More appointment based than the other two.  Older crowd, mostly.  Lots of shoes and ties, for some reason. Heavy on the menswear, save a row of contemporary womenswear, whose fresh colors and young, bored salesgirls looked completely out of place.  Oh, and a booth for borderline fetish leather, which within the context of show, almost made me laugh out loud.  My sales guys consider it the place for the “right kind of appointments”.

Anyway, those are just some notes on the shows from an exhibitor’s point of view.  I’m sure others see it very differently than I do, especially the buyers.  I’d love to hear your thoughts as well.

*I’m not sure if it’s just Otis or all other schools, but if you made it out of there alive and functioning in the industry, there’s this bond, even if you weren’t that close at school. So many go into the fashion department at Otis and never graduate, that if you made it all the way through, there’s some serious mutual respect going on, obviously some more than others. I don’t know. It’s hard to explain. And yes, I ran into a lot of Otis kids in Vegas, of different classes, including a bunch I used to tutor, and it was definitely an acid trip down memory lane.

**The zoloft is the name of my apartment, because my name is Zoë and it’s a loft and people consider coming over to be a great antidepressant.  Heehee.

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